A Greater Purpose - Our Mission

Learning to ride a bike should be fast, fun, and easy—or, at least, easier than training wheels and balance bikes have led us to believe. At Flex Guiders, our journey began with a mission to foster this key bonding moment between parents or guardians and their children. 

Throughout product development, we’ve connected with parents eager to teach their children to ride early as well as those who fear that they've missed the opportunity. Additionally, our conversations with bike training experts revealed the potential positive impact on children with autism and developmental differences. No child should have to go without this essential life experience—and we’re committed to making it more accessible.

In today’s busy world, our goal is to create meaningful experiences where parents and children can share in the triumph of riding a bike together. So, take a breath, find some time, and truly enjoy the training process. This is a moment you’ll never forget.